About Us

Joel Heitner

Joel Heitner formed Heitner REPS in July 1986 after leaving Marietta Wire and Cable as VP of Sales and General Manager. Joel started in the security alarm industry in 1967 as a consulting engineer to AEM designing tape dialers. Joel continued his security career as President of CCU, Inc. Stamford, CT designing and producing sirens, power supplies, small control panels and annunciator panels. Joel opened the East Cost of the USA for Amseco, then went to Moose Products as National Sales Manager. Before forming Heitner REPS, Joel was the Marketing Manager for Security Wherehouse in Atlanta, he then took over operations for their subsidiary, Marietta Wire.



Shirley Heitner

Shirley Heitner has been with Heitner REPS since inception. Her background includes stenography, secretarial duties, switchboard, purchasing, and customer service


Steve Gadaleta

Steve brings with him over 30 years of experience in the industry of electrical and electronics theory and installations. Steve his career as a graduate of the Metropolitan Technical Institute, where he began working with Joel Heitner, as a technician in the alarm industry. He later moved into alarm distribution working as general manager utilizing his skills in consulting and sales for King Alarm Distributors. After successfully helping the launch of King Alarm, Steve started his own alarm installation company in New Jersey. Steve moved to Florida where he successfully launched H.E.I., a high and low voltage electrical installation and consulting company. Steve brings Heitner Reps the other side of the business; connecting the manufactures we represent to the distributor, to the installer, to the consumer. Heitner Reps is pleased to have Steve and Joel back together again.

Steve Gadaleta


Cheryl Baskay
Central and Western Florida Regional Sales Manager
Cheryl started in our industry in 1986 as a Central Station Operator. Throughout the years she worked for various dealers where she learned about the different markets. Continuously moving up in her career, she worked in distribution for many years and gained knowledge of manufacturing. As she followed her career path it has brought her to as she has been in the past.


Carl Foutz


Steve Heitner

Steve is a Computer Science Graduate and also holds a Masters Degree in Bioinformatics from Ga Tech. He is a Microsoft certified MCSE in 12 levels. Steve administers our computer network.