About Us

Joel Heitner

Joel Heitner formed Heitner REPS in July 1986 after leaving Marietta Wire and Cable as VP of Sales and General Manager. Joel started in the security alarm industry in 1967 as a consulting engineer to AEM designing tape dialers. Joel continued his security career as President of CCU, Inc. Stamford, CT designing and producing sirens, power supplies, small control panels and annunciator panels. Joel opened the East Cost of the USA for Amseco, then went to Moose Products as National Sales Manager. Before forming Heitner REPS, Joel was the Marketing Manager for Security Wherehouse in Atlanta, he then took over operations for their subsidiary, Marietta Wire.



Shirley Heitner

Shirley Heitner has been with Heitner REPS since inception. Her background includes stenography, secretarial duties, switchboard, purchasing, and customer service


Seth Berger
Southeast Regional Manager

Seth Berger, a native of Connecticut, joins HeitnerReps after a long career in customer service and product development. As a life long entrepreneur, Seth knows what’s involved in the sales process from product presentation, order follow up and delivery. As a business owner, he understands the risks involved in product development and fully appreciates the training process involved for new product placement. Seth is a graduate of Southern Connecticut State University with a bachelor’s degree in Economics with a specialty in marketing and will bring those skills to our lines to increase their exposure to our customers. Seth and his family will continue to live in Connecticut for the short term while he starts the familiarity process in the security industry.

Seth Berger, Southeast Regional Manager



Steve Heitner

Steve is a Computer Science Graduate and also holds a Masters Degree in Bioinformatics from Ga Tech. He is a Microsoft certified MCSE in 12 levels. Steve administers our computer network.